TRANSFORM YOUR MORTGAGE BUSINESS WITH EXPERT COACHING
Address Your Biggest Challenges and Achieve 6 and 7 Figure Success
Overwhelmed by Workload? Achieve work-life balance with streamlined processes.
Struggling to Grow Income? Implement strategies that drive your business to six and seven-figure success.
Feeling Uninspired? Reignite your passion for your career and love what you do every day.
Invisible in the Market? Become the go-to broker with a powerful personal brand.
Drowning in Admin? Leverage cutting-edge technology to automate and enhance your business.
Join hundreds of mortgage advisers who have overcome their business challenges with my 1-1 coaching. Specialising in marketing, sales, and operational processes, I help brokers build thriving lifestyle businesses that generate six and seven-figure incomes while maintaining a fulfilling work-life balance.
Mastering the 30-Second Elevator Pitch as a Mortgage Broker
Master your 30-second elevator pitch as a mortgage broker and turn brief moments into big opportunities. ...more
Ash Borland Blog
August 30, 2024•3 min read
Mastering the Basics: The Key to Brand Growth and Lead Generation for Mortgage Brokers
Unlock advanced success by revisiting the basics in mortgage advice, boosting brand growth, and generating leads. ...more
Ash Borland Blog
August 28, 2024•6 min read
Why General Insurance is the Unsung Hero of Steady Income for Mortgage Brokers
Discover how General Insurance can become a steady income source for mortgage brokers and grow your brand. ...more
Ash Borland Blog
August 23, 2024•5 min read
WHO AM I & WHY SHOULD YOU CARE?
I’m Ash Borland, a Mortgage Business Coach and passionate entrepreneur based in the vibrant city of Cambridge, UK. With a deep-rooted belief in mastering your own craft, I’ve dedicated my career to empowering mortgage and protection/insurance advisors to simplify success and maximise their IMPACT & INCOME!
Why Work With Me?
Proven Track Record
I’ve worked with numerous mortgage brokers, helping them transform their personal brands from ordinary to standout. My clients have consistently seen real results—enhanced visibility, increased client engagement, and significant business growth. I understand the unique challenges and opportunities in the mortgage industry and have a portfolio of success stories that demonstrate my ability to drive measurable outcomes for brokers just like you.
Entrepreneurial Spirit
As a self-made entrepreneur with a deep understanding of the mortgage industry, I’ve faced the same challenges that you do. I know what it takes to build and sustain a thriving business in a competitive market. I’m not just a consultant; I’m a partner who has been through the highs and lows. I’ll work with you to navigate the complexities of the industry, helping you turn obstacles into opportunities and build a brand that resonates with clients and peers alike.
Content Marketing Expertise
In the mortgage industry, trust is everything. My content marketing strategies are designed to position you as the go-to expert in your field. I help you craft compelling, informative content that speaks directly to your clients’ needs—whether through insightful blog posts, engaging social media content, or educational videos. We’ll build a content strategy that not only increases your online presence but also strengthens your reputation, attracting more qualified leads and converting them into loyal clients.
Minimalist Approach, Maximum Impact:
The mortgage industry is full of noise, but I believe in cutting through it to focus on what truly matters. My minimalist approach ensures that your brand strategy is streamlined and effective. We’ll focus on the key elements that set you apart from other brokers, ensuring every piece of content, every strategy, and every client interaction is purposeful and impactful. This approach not only simplifies your marketing efforts but also maximises your results, helping you stand out in a crowded marketplace.
Increase Income Opportunities
As a mortgage broker, you’re always looking for ways to grow your business and increase your income. I’ll help you identify and tap into new income streams, whether it’s by attracting higher-value clients, offering new services, we’ll craft a strategy that not only enhances your brand but also boosts your bottom line, ensuring that your efforts lead to significant financial gains and long-term success.
My Philosophy:
Be the Craftsman
Don’t outsource your success. In today’s fast-paced world, it’s tempting to hand off your marketing efforts to someone else, but true mastery comes from within. As a mortgage broker, your personal brand is your most valuable asset, and nobody understands it better than you do. I believe in empowering you to take control of your brand and marketing strategy. I’ll teach you the skills and provide you with the tools you need to craft a brand that’s authentic, powerful, and uniquely yours. From understanding the nuances of content creation to mastering social selling techniques, you’ll learn to navigate the marketing landscape with confidence and expertise. By becoming the craftsman of your own success, you’ll not only build a brand that resonates with clients but also gain the knowledge and self-reliance needed to thrive in any market condition.
Positive Mindset
Influenced by stoicism, I approach challenges with a calm and positive mindset—a perspective that’s especially crucial in the ever-changing mortgage industry. Every broker knows that the market can be unpredictable, but how you respond to these fluctuations defines your success. I’m here to help you develop resilience, adapt to challenges, and maintain a focused and positive outlook, no matter what obstacles arise. Together, we’ll turn setbacks into opportunities for growth. By adopting a stoic mindset, you’ll learn to control what you can and let go of what you can’t, ensuring that your energy is directed toward actions that drive results. This mental fortitude will not only help you build a successful brand but also empower you to lead your business with clarity and determination, even in the face of adversity.
Family First
As a husband and father of two, I understand the importance of balance. You’re not just building a business—you’re building a life. My goal is to help you create a lifestyle business that not only supports your professional ambitions but also aligns with your personal values and family life. I believe that success isn’t just about financial gain; it’s about having the freedom to spend time with your loved ones, pursue your passions, and live life on your terms. We’ll work together to design a business strategy that allows you to achieve your professional goals while still being present for the moments that matter most at home. By focusing on efficiency, automation, and smart delegation, we’ll ensure that your business thrives without sacrificing the time you want to spend with your family. After all, a business that supports your dreams should also support your happiness and well-being.
Outside of Work
If you’re a mortgage broker looking to elevate your personal brand and take your business to the next level, let’s connect. Together, we’ll craft a strategy that not only sets you apart but also aligns with your values and goals.
DON'T BELIEVE ME? WHY SHOULD YOU?
I wanted to share an inspiring testimonial from a long-term client, Karla Edwards. This story highlights how our work together can lead to significant personal and professional growth.
Karla Edwards
The Protection Parent
Challenge:
When Karla Edwards first began working with me, she faced challenges in maintaining focus and direction, especially as a self-employed individual. The tendency to go off on tangents made it difficult to stay on track with business goals and maintain consistency.
Solution:
Over the past four years, I have worked closely with Karla to provide consistent guidance, focus, and accountability. The goal was to harness her strengths, maintain clarity, and ensure she stayed on the right path both professionally and personally.
Implementation:
Focused Guidance: I helped Karla stay in her lane, leveraging her core strengths and ensuring she remained aligned with her goals.
Honest and Direct Feedback: My approach involved being honest and direct, always prioritising the client's best interests. This clarity helped Karla make informed decisions and stay committed.
Personal Development: Beyond professional growth, our sessions also focused on personal development, enhancing confidence, self-awareness, and emotional intelligence.
Results:
Business Success: The consistent focus and guidance have led to significant business growth and success in areas like social media engagement and customer relations.
Personal Growth: Karla experienced a notable increase in confidence and clarity, gaining a deeper understanding of her personal and professional identity.
Long-term Relationship: The continued partnership over four years has been a testament to the value and trust built through our work together.
Client Testimonial:
"What can I say about Ash? In all honesty, genuinely, I don't think I'd be where I am today without Ash. He has pushed me, kept me focused, and made sure that I'm on the right track. I'm someone who goes off on tangents, and he's always there to bring me back, reminding me to stay in my lane and focus on what I'm good at.
Especially when you're self-employed, it's tough to stay on course unless someone is there to guide you. Ash does this with honesty, which I love. He's very direct, tells you as it is, but always with the best intentions. I've been working with Ash for four years, and I've never felt like what he's telling me isn't what's best for me.
Anyone who wants to be better, succeed in business, or be the best version of themselves personally and professionally, needs Ash. I wouldn't be who I am today without his guidance. He's my Gandalf—wise, on the ball, and with a heart. If you're considering working with him, you'd be a fool not to try."
This story highlights the profound impact that focused coaching can have on both business success and personal growth. I look forward to helping you achieve similar transformations. Join my waiting list here, and keep an eye on your inbox—I’ll notify you as soon as a spot in my coaching program becomes available.
I wanted to share an inspiring journey from one of my clients, Anish Patel of A Niche Mortgages. This case study highlights the power of finding your unique voice and building a brand that truly represents you.
Anish Patel
A Niche Mortgages
Challenge:
When Anish Patel first started working with me, he felt lost among the generic social media content common in the industry. He was creating content similar to everyone else, which didn't resonate with him personally or reflect his true identity. This lack of authenticity led to dissatisfaction and missed connections with his ideal clients.
Solution:
Through our coaching sessions, we focused on identifying Anish's unique strengths and passions, aligning his brand's identity with his true self. The goal was to create content that authentically represented him and attracted the right audience.
Implementation:
Authentic Content Creation: We worked on crafting content that truly represented Anish's personality and values. This involved brainstorming, refining ideas, and ensuring the content felt genuine.
Brand Identity Development: Together, we built a brand identity that was true to Anish, reflecting his unique perspective and approach to his business.
Strategic Guidance: I provided ongoing support and direction, helping Anish stay focused on his vision and execute it effectively.
Results:
Increased Client Engagement: By creating content that was authentic and aligned with his values, Anish began attracting his ideal clients who resonated with his message.
Business Growth: Beyond just increased engagement, Anish experienced a significant increase in income, thanks to the alignment of his brand with his true self.
Future Plans: Anish is now excited about the future of his business, with clear plans for growth and expansion, confident in the brand he has built.
Client Testimonial:
"When I first started working with Ash, I was lost. I was creating social media content like everyone else, and I didn't really like it. It wasn't me. Now, I'm finally at a place where I love the identity of my brand and the content I'm creating. The content represents me as a person, and I'm actually attracting my ideal client because of it. That's all with the help of Ash. He saw my vision and helped me get there.
You have to put in the hard work to deliver the results, and I can't deny the income has increased massively. But it's gone beyond that now. I'm more interested in creating the online brand I want my business to be. I love where my business is now with Ash's help, and I'm excited about where we'll take it in the future—five, ten years down the line. We've got massive plans, and Ash will be there with me from day one to the end."
Anish's journey shows the power of finding and embracing your unique voice in business. I look forward to helping you discover and develop your brand identity.
I want to share another inspiring success story from a client who has seen remarkable results. This case study showcases the power of consistent effort and strategic guidance.
Nicola Huxley
Sphere Financial
Challenge:
When Nicola Huxley first started working with me, there was uncertainty about the long-term commitment to regular content creation and strategic planning. The goal was to integrate these practices into daily business operations and see tangible results.
Solution:
Over the course of a year, we worked together to establish a disciplined approach to content creation and sharing. I provided ongoing support, helping Nicola stay accountable and focused. The emphasis was on storytelling, connecting with the audience, and building a consistent brand presence.
Implementation:
Routine Content Creation: We developed a system for regularly creating, recording, and sharing stories that resonate with the target audience.
Strategic Planning: Our sessions included refining the business's overall strategy, focusing on clarity and specific goals.
Discipline and Accountability: Regular check-ins ensured that Nicola stayed on track, maintaining momentum and adjusting strategies as needed.
Results:
Increased Sales: Protection sales increased by over 230%, a significant boost that transformed the business.
Recognition: Sphere was shortlisted for several awards, highlighting the impact of the improved marketing and strategic focus.
Business Clarity: Perhaps most importantly, our work together brought clarity and a focused vision for the business's future.
Client Testimonial:
"I've been working with Ash for a year now, and it's absolutely flown by. I remember thinking, no way can I do this for a year. And now it's just part of my daily life, creating, recording, and sharing stories, all with Ash helping me stay disciplined and accountable. And just like he said he would, it's made a big difference.
My job is now completely different from when we started. Our protection sales have increased over 230%, and we've been shortlisted for awards. But perhaps most importantly, our sessions have created clarity and focus on the business as a whole. I certainly can't wait to see where the next 12 months take us.
If you're looking at Ash and want to use him, stop thinking and just do it."
This case study is a testament to what can be achieved with dedication and the right guidance. I'm excited to help you reach similar heights and bring clarity to your business. Keep an eye on your inbox—I'll be in touch as soon as a spot opens up in the coaching program.
I wanted to share another success story from a client who has seen significant improvements in both business growth and work-life balance. This case study highlights the practical benefits of refining your brand strategy and content creation.
Becki Davidson
XL Financial LTD
Challenge:
Becki Davidson, a busy advisor at XL Financial LTD, faced challenges balancing daily work demands with efforts to build a strong brand presence. Procrastination around content creation and branding often led to long workdays, without a clear strategy to streamline these efforts.
Solution:
Over the course of a year, we worked together to develop a systematic approach to content creation that fit into Becki's busy schedule. The focus was on producing informative and useful videos, rather than aiming for viral content. This practical approach was designed to establish credibility and attract the right audience.
Implementation:
Content Creation Strategy: We crafted a content plan focused on creating videos that provided valuable insights and information, catering specifically to Becki's target audience.
Accountability and Efficiency: Regular sessions helped Becki stay accountable, reducing procrastination and streamlining processes to avoid excessively long workdays.
Brand Building: The consistent and valuable content helped in gradually building a strong and trustworthy brand.
Results:
Increased Engagement: The videos received numerous referrals and positive comments for their informative nature, establishing Becki as a knowledgeable and reliable source.
Business Growth: Shortly after starting the content strategy, Becki was contacted by a large landlord with a portfolio of over 60 properties, significantly boosting business opportunities.
Financial Gains: The latest year's figures showed a 28% increase in turnover and a 53% increase in profit, clearly linked to the improved branding and content efforts.
Client Testimonial:
"I've been working with Ash for about a year, and I've received lots of referrals and comments on how informative people find the videos. They aren't funny, they're never going to go viral, but they are useful, and that's the main thing. If I can help one person out per video, it's a success. It's a match made in heaven to have someone call me out for procrastination around brand building and help me, as an already busy advisor, streamline my processes to avoid the 15-16 hour days I was in the habit of doing.
Not long into starting my content, I was contacted by a large landlord with a portfolio of over 60 properties. This alone has made Ash worth his weight in gold, and my latest year's figures show a 28% increase in turnover and a 53% increase in profit. This is no coincidence that this happened after working with Ash."
This case study is a testament to what can be achieved with dedication and the right guidance. I'm excited to help you reach similar heights and bring clarity to your business. Keep an eye on your inbox—I'll be in touch as soon as a spot opens up in the coaching program.
HERE ARE SOME MORE TESTIMONIALS
